Rouge G, Guerlain’s iconic jewel lipstick that can be customized and refilled at will, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. 89% skincare-based*, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort**. The satin and velvet matte formulas of this new-generation Rouge G boasts an ultra-light enveloping texture for a bare-lips sensation and 16-hour comfort***. The satin formula coats lips in a luscious texture, leaving them plumped and perfectly shaped. Its silky finish offers a long-lasting satin sheen. The velvet matte formula smooths and coats lips in unequalled softness for a velvety result, ensuring exemplary hold for 12 hours****. Rouge G is available in an exclusive colour palette designed for all styles and skin tones. Each shade has been meticulously formulated by the Guerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinian oil for vibrant, luminous hues. *Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet – minimum of 81%, Rouge G Satin – minimum of 89%. **In vitro ingredient test. ***Self-scoring on 30 subjects. ****Instrumental test on 25 subjects.