Shiseido uses the most modern technology to produce smart and effective beauty products. The Skin Self Refreshing Foundation gives you more than you thought possible, with ActiveForce technology to keep foundation flawless for 24-hours as the formula is self-refreshing. This foundation resists heat, oil, and humidity and uses Responsive Sensory Technology to adapt to your skin’s condition, texture and tone. By synchronising with skin, the foundation stays true for longer, offering all-day hydration. What’s more, this complex shields your skin, using protective polymer to stop environmental aggressors from entering your pores. In their 100-person study, 81% of women agreed their skin still looked fresh after 24 hours, as this fluid formula reduces the appearance of pores and stays put for longer. This magic formula is also oil-free, SPF 30 and waterproof – giving your complexion everything it could possibly ask for. Dermatologist-tested. Non-comedogenic. Fragrance-free. Suitable for all skin types.